Quality for everyone.
Jil Sander said:
"We are living in a small world today. People are in easy contact with each other. There is a new collective feeling of democracy. You can sense it everywhere. It is a wonderful challenge to dress this new world as attractively as possible. I am thinking of clothes that are comfortable for everyone, beautiful and not expensive. I am convinced that there can be luxury in simplicity. One glass of water doesn't equal another. One may just appease the thirst, the other you may enjoy thoroughly. In Japan, people know about this difference. Details are everything here. The challenge for me is to establish premium quality in a democratically priced brand: Quality for everyone."